Market Reseach

Market research involves collecting and analysing data on market trends, customer preferences, and competitors to inform your business decisions. This includes surveys, demographic studies, and competitive analysis. By understanding your guest expectations and industry trends, hospitality businesses can tailor services, enhance customer satisfaction, optimise marketing, and make informed decisions on expansions and new offerings.

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Examples of Market Research

Hotel Competitor Analysis

If you really want to know what your competitors are doing and how you can compete with them, we can conduct a secret shop of your competitors on your behalf. This will then be reported back confidentially to yourself.

Menu Analysis

If you are developing a new menu and want genuine customer feedback, we can arrange panel testing. We will the work with your chefs on our findings to tailor the perfect menu from both customers and management perspective

Price Analysis

Have you ever wondered where your business sits in the market compared to competitors and similar establishments? How much should you charge? We can figure all this out for you and report back.

Marketing Analysis

Have you ever though about how come some places always seem to be full, but they aren't any better than your business? We can figure all of this out, as well as their marketing strategies.

What Ammonite Can Do For You

Above is just a small selection of ideas for different types of market research. Ammonite Hospitality is very flexible in creating a market research strategy that works for both your desired outcomes and budget. Get in touch with us today for a discussion on how we can help.

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Download A Sample Report

Click below to download a sample report. This is a typical Hotel Competitor Analysis report, for a fabricated hotel in the Lake District. All of our actual reports are in strictest confidence, so a sample report it is.